Mike Kujanek

100 pounds. 9 months. No days off.

A health scare in the middle of a pandemic changed everything. I rebuilt my body, then my purpose. Now I build brands, talk crypto, and help people do the hard thing.

Scroll ↓

Built at GoogleWPPMediaComVolkswagenMagnitude DigitalInc. 5000

The story

The wake-up call

Scroll through the nine months that changed everything.

Before day one
0/ 270 days
Month 0369
−0 LBWeight lost. The number that proved it was working.
  • Follow a diet. No cheat meals, no alcohol.
  • Two 45-minute workouts a day, one outdoors.
  • Drink a gallon of water.
  • Read 10 pages of nonfiction.
  • Take a progress photo.
  • Miss one, start over at day one.
2020

The world shut down

I was running an agency from home and living at my desk. Like millions of people, I stopped moving and kept eating. The weight came on quietly.

The scare

A health scare that changed everything

Then came the moment I couldn't ignore. A life-altering health scare made it clear: if I kept going the way I was going, I would not be around for the things that mattered.

Day 1

I chose 75 Hard

I committed to the 75 Hard program: five daily tasks, no exceptions, and one rule on top of them. Miss a single task and you go back to day one. No excuses, no negotiating with myself.

Month 3

Discipline became routine

Two workouts a day stopped being a punishment and became the part of the day I protected most. The early wins showed up on the scale and in the mirror, and I stopped needing motivation to keep going.

Month 6

The body followed the mind

By now the habits ran the day. I made better decisions at work, slept better, and had more energy for my team and my clients than I'd had in years.

Month 9

100 pounds gone

Nine months after day one, I had lost 100 pounds. I didn't use a shortcut or a secret. I made the same hard choices every day until they added up.

What came next

A new purpose

Losing the weight gave me back my health. It also gave me a reason: to show other people that it's never too late, and that the discipline that rebuilds a body can rebuild a career, a company or a life.

You don't need a new year. You need a day one.

Mike Kujanek

100Pounds lost
9Months
75Hard, every day
21Years in digital
$1B+Media managed
20+Industry awards

The road

How I got here

Two decades of building, from an intern in Frankfurt to a founder in New York, with one detour that changed the direction of everything.

2003
General Motors Europe

First taste of brand marketing, on the commercial vehicle team in Frankfurt.

2005
Google

Joined AdWords in Detroit and learned search working with GM, Ford and Chrysler.

2008
MediaCom · WPP

Ran paid search for Volkswagen, Audi, Dell and DIRECTV inside the world's biggest ad group.

2011
Volkswagen

Our search strategy for VW's Super Bowl campaign won five industry awards.

2012
Magnitude Digital

Bet on myself and founded an independent performance marketing agency in New York.

2015
Search Engine Land

Won a Landy Award for search work with the startup airline Surf Air.

2020
The turning point

The health scare. Day one of 75 Hard. Nine months later, 100 pounds lighter.

2022–24
Inc. 5000

Magnitude made the Inc. 5000 three years running, climbing more than 1,400 places.

Now
Creator · Founder · Coach

Writing about crypto, leading Magnitude, and helping others find their own day one.

Choose your path

Why are you here?

Pick a door. Answer two quick questions and I'll point you to the right next step.