The world shut down
I was running an agency from home and living at my desk. Like millions of people, I stopped moving and kept eating. The weight came on quietly.
Mike Kujanek
A health scare in the middle of a pandemic changed everything. I rebuilt my body, then my purpose. Now I build brands, talk crypto, and help people do the hard thing.
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The story
Scroll through the nine months that changed everything.
I was running an agency from home and living at my desk. Like millions of people, I stopped moving and kept eating. The weight came on quietly.
Then came the moment I couldn't ignore. A life-altering health scare made it clear: if I kept going the way I was going, I would not be around for the things that mattered.
I committed to the 75 Hard program: five daily tasks, no exceptions, and one rule on top of them. Miss a single task and you go back to day one. No excuses, no negotiating with myself.
Two workouts a day stopped being a punishment and became the part of the day I protected most. The early wins showed up on the scale and in the mirror, and I stopped needing motivation to keep going.
By now the habits ran the day. I made better decisions at work, slept better, and had more energy for my team and my clients than I'd had in years.
Nine months after day one, I had lost 100 pounds. I didn't use a shortcut or a secret. I made the same hard choices every day until they added up.
Losing the weight gave me back my health. It also gave me a reason: to show other people that it's never too late, and that the discipline that rebuilds a body can rebuild a career, a company or a life.
You don't need a new year. You need a day one.
Mike Kujanek
The road
Two decades of building, from an intern in Frankfurt to a founder in New York, with one detour that changed the direction of everything.
First taste of brand marketing, on the commercial vehicle team in Frankfurt.
Joined AdWords in Detroit and learned search working with GM, Ford and Chrysler.
Ran paid search for Volkswagen, Audi, Dell and DIRECTV inside the world's biggest ad group.
Our search strategy for VW's Super Bowl campaign won five industry awards.
Bet on myself and founded an independent performance marketing agency in New York.
Won a Landy Award for search work with the startup airline Surf Air.
The health scare. Day one of 75 Hard. Nine months later, 100 pounds lighter.
Magnitude made the Inc. 5000 three years running, climbing more than 1,400 places.
Writing about crypto, leading Magnitude, and helping others find their own day one.
Choose your path
Pick a door. Answer two quick questions and I'll point you to the right next step.